For press, partners, and anyone repping VUELUXE in the wild.
Logo files, colour palette, typography, photography, and voice notes. Everything you need to use the brand correctly. Downloads are free for trade partners, retailers, and editorial press — please respect the usage notes.
The mark
Halo ring + brass crescent. Always paired with the Tenor Sans wordmark unless used at favicon scale. Don’t recolour, don’t stretch, don’t add a drop shadow.
Clear space
Maintain a minimum clear space equal to the height of the wordmark on all sides. Don’t crowd the mark with adjacent type or imagery.
Minimum size
Wordmark: 80px wide minimum on digital · 14mm wide minimum on print. Mark alone: 24px / 6mm minimum.
Don’t
Don’t recolour the brass crescent · don’t stretch · don’t outline · don’t apply drop shadows or bevels · don’t rotate the mark.
The palette
Restricted, warm, material-first. Brass is the single accent — used once per moment, never as wallpaper.
The type system
Four roles, no overlap. All four faces are free and self-hostable — Google Fonts and Fontshare licences.
Press photography library
High-resolution product and operations photography. Editorial press may use these with attribution: photo courtesy of VUELUXE.
How we sound
VUELUXE talks like a trade rep in a polo who knows every spec sheet by heart, gives you his mobile number, and tells you the truth even when it costs him an order.
- State spec numbers, IP ratings, LED hours factually
- Short sentences. Builder-pace.
- Use trade language: callback, fit-out, container, spec sheet, estate, lead time
- Name the human contact where possible
- Present tense. Active voice.
- “Indulge in luxury” · “Redefine the bathroom” · “Transform your space”
- Emoji in body copy
- Exclamation marks
- “Welcome to VUELUXE” or “Our story is one of passion”
- Anything that sounds like a translated factory site
Need something not on this page?
Press requests, photoshoots, partnership enquiries, or anything brand-adjacent — email us. We answer within one business day.